Marketing tips for financial advisors looking to expand their clientele

Marketing tips for financial advisors looking to expand their clientele


As a financial advisor, you lead a busy life. Between client meetings, reviewing investments, and keeping up with your practice, it can be hard to find a single minute of free time throughout the day. So how can you find the time to create and sustain a marketing plan?

We know there aren’t enough hours in the day to do everything that needs to be done, but spending just a few hours a week on marketing activities can prove results very quickly. But you’re a financial expert, not a marketing expert, so where do you even begin? Luckily, we’ve got you covered.

How financial advisors can easily create a marketing plan

· Get to know your community

You never know who in your community may be looking for a new financial advisor. Or who may refer you to one of their friends. Getting involved in the community can introduce you to a whole new group of local workers who may be in need of some financial assistance. Check out local charities, business associations, local chambers, etc. to network and meet as many community members as you can.

· Leverage social media

You have a ton of valuable industry knowledge at your disposal, and according to the NFCC, 80 percent of adults agree they could benefit from advice and answers to everyday financial questions from a professional [1]. Use social media platforms—like Facebook and LinkedIn—to build your network and grow awareness for your services. Plus, many adults use social media sites to find recommendations or reviews on products or services, and growing your online presence may help you control the conversation about you and your brand.

· Create thought leadership content

The internet is full of videos, pictures, blogs, and more, and you don’t want to miss out on the web traffic this can bring to your website. Content has become a necessity in 2018. Creating a weekly blog and/or short video that explains a specific industry topic to your target audience can increase your site ranking on search engines—like Google or Bing—which can ultimately drive more potential clients to your website. Additionally, the content you create can be shared on your social media platforms and with current clients to reinforce their decision of using you as their financial advisor. Plus, becoming a thought leader in your industry can not only help your web presence but can bring in clients that find you on social media as well.

Even though it can be hard to find the time to create and maintain a solid marketing strategy, remember that marketing is vitally important when it comes to growing your business. You reap what you sow, and just a small amount of effort on your end can lead to big results on building your brand awareness and expanding your clientele.


Ryan Voss - Digital Marketing Manager - rpvoss@pai.com - 800.236.7400 Ext. 3345

Ryan is a subject matter expert on data and analysis within the retirement savings industry.