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You’ve probably seen the TV ads with the big ready “Easy” button. Here’s a hint: it’s the ad for an office supply chain with a name that rhymes with maples. If only you could take that red button and put it in front of all the small business owners who don’t have retirement plans set up for their companies. “Just hit the button,” you would say. And shazam! They’d have their retirement plans and you’d have more business. Okay, establishing a retirement plan isn’t THAT easy, but it’s close, especially with a smart, dedicated financial advisor like you on the job. You just have to educate your small business customers on how truly beneficial, and of course, easy, an employee retirement plan is. Give them the following three reasons. They’ll realize it really is as easy as 1, 2, 3:
The hardest part of a retirement savings plan for your small business customers is understanding how easy a retirement savings plan can be. Pull out that retirement savings “Easy” button. And have your small business customers give it a push!